Tommy Bahama
Oct 2018-June 2021
Women’s Resort 2020 Catalog
To address the female guest and help build that business I pitched, wrote, revised, and collaborated with multiple departments to create the first ever women’s catalog at Tommy Bahama. This book is a balance of resort-forward language and last-minute gifting messaging, but also a molding of the company’s voice towards their female guest.
The New Aruba Promo
This fan-favorite layer received design updates and to promote the “New Aruba Sweatshirt” it was sold at a special intro price. I concepted, pitched, and wrote the entire campaign which included digital and in-store assets (retail sign pictured left).
New Aruba Promo Digital Assets
Offsite Ad
Email Banner
Intro Email
Emails
Email marketing is effective and successful at Tommy Bahama. At the beginning my focus was building the women’s voice. Below are a few of my favorites.
Index Pages
Updated on a monthly basis, these pages are used to promote newness, top-selling styles, and brand voice.
Product Descriptions
Sometimes cheeky, sometimes aspirational, always informative.
Social Media
The copy crafted for paid digital ads was a result of testing to best engage the guest. Ads cater towards an acquisition guest and promote newness and promotions.
