FabKids
June 2021-Jan 2023
Class of Happy Campaign
To create a cohesive and compelling message during their most profitable time of year I presented, wrote, and collaborated with multiple departments to create an effective back to school campaign.
Class of Happy Assets
Collection Email
PDP Deadcells
New Arrivals Banner
Emails
As a subscription service, email marketing is very important at FabKids. Email stories focused on reasons to buy and included an occasional “letter” from the Director of Design or the VP of Merchandising. Below are a few of my personal favorites.
Promotions
To keep things light, relevant, and compelling I concepted multiple promotion names in conjunction with that month’s editorial theme. The promotional assets lived across a few platforms including subject lines, onsite, and email.
Email Banners
Promotional Email
Onsite Banner
Shoe Mailer
To create brand awareness a mailer was sent out to introduce, educate, and highlight everything that’s great about FabKids.
Product Descriptions
Small character count, big personality.
Social Media
I collaborated with the fabulous in-house social media team to give guidance on Facebook and Instagram captions. However, on posts that focused on serious issues I crafted heartfelt copy to express the brand’s position on the topic which would be sent for approval to the head of social and the executive team.
