Cider
April 2023–June 2023
Collection Names & Their Inspiration
During my freelancing stint I created compelling collection names and stories behind them to sell more than just a style, but a feeling. At Cider the “Pick a Mood” concept was all about addressing how someone felt in that moment, not just how they wanted to look. I was responsible for creating these mini experiences.
Feeling….
Revamping Pick a Mood
I worked closely with the CMO to edit their “Pick a Mood” approach. It had to hit on a wide range of styles and emotions while acknowledging that a person’s mood will change. Here' are the moods and description that we landed on.
Cider x Sad Girls Club
Emphasizing that it’s okay to be sad, juggling Mental Health Awareness Month, and squeeze in a donation while keeping it on brand. Check, check, check.
