Banana Republic
Feb 2021-July 2021
Loyalty Rewards Program
During a rebranding, I elevated this program’s language to match their new direction.The challenge allowed for creative exploration and resulted in informative assets filled with wanderlust.
Landing Page
Signing up for the loyalty rewards program means to sign up for an adventure. Sprinkled throughout the homepage is fun, explorative language. Pictured left is my favorite section of the page.
Emails and Their Assets
Email marketing was critical for pushing the rewards program and informing the guests.
Intro Email
Informative Email
Header & Banner
Onsite Assets
Small pop-ups and assets encouraged guests to sign up for the rewards program or for the rewards credit card while adhering to legal-approved language.
